Every year at this time, we ask ourselves: Why should we measure the performance of schools? In previous editions of the Fraser Institute's Report Card on British Columbia's Secondary Schools (Report Card), the question has prompted a two part answer. First, we measure performance so that the schools will have an objective benchmark against which to improve. Second, and equally as important, the Fraser Institute's Report Card on British Columbia's Secondary Schools measures and reports the performance of schools so that parents and students can make a more informed choice of an education provider.