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Media Coverage of Federal Spending Announcements on Child Care, Pharma Care, and Dental Care

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Media Coverage of Federal Spending Announcements on Child Care, Pharma Care, and Dental Care
  • The federal government has introduced three new social programs since 2021, increasing permanent spending.
  • This analysis investigates if the media questioned whether the government’s new programs observed its own fiscal principles.
  • A machine content analysis of CBC and CTV network television and cable public affairs programs was conducted to assess media coverage of the new social programs.
  • A separate machine content analysis of government press releases and announcements of the programs was also conducted.
  • The cost of the programs was mentioned in only 0.6% of the government press releases and 4% of the television coverage (CTV 4.1% and CBC 3.7%).
  • Budget and fiscal issues more broadly were covered in 3.5% of the press releases, and in 15.3% of CTV’s and 9.4% of CBC’s news coverage.
  • There were only five mentions on CBC and two on CTV that talked about how the programs created new permanent spending. This was a significant lack of criticism of a key component of the Finance Minister’s mandate letter, which instructs her to “avoid creating new permanent spending.”
  • The most common theme in the press releases was the programs themselves, which accounted for 53.9% of the content. This was discussed in 14.8% of CTV’s coverage and 7.2% of CBC’s coverage.
  • Features of the program that purported to provide benefits to Canadians represented 17.9% of the press releases, but only 6.4% of CTV’s and 10.2% of CBC’s coverage.
  • Critical questions regarding how programs might be funded were ignored in favour of the politicians’ political strategies and process questions on how the minority government would remain in power.

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